Expert Support
Available 24/7 via chat
Available 24/7 via chat
Paper towels that don’t end up in the trash.
Wowables are reusable Swedish dish cloths on a perforated roll. Tear one off, wipe, rinse, and use it again for weeks.
On a roll, not loose sheets
The Swedish dish cloth, reimagined as a paper towel.
Most Swedish dish cloths come as loose sheets you keep in a drawer. Wowables come perforated on a roll, so they hang on the paper towel holder you already have. Same habit, a lot less waste.
216rolls of paper towels one Wowables roll can replace
22×its own weight in liquid, held by each sheet
86%larger than a standard Swedish dish cloth
$500estimated yearly savings with a 30-count roll
Up to 216 rolls replaced. Savings are estimates based on an average family of four spending about $208 a year on paper towels; your results depend on how you use them.
Works anywhere a paper towel would
Find your roll →
One sheet, a lot of jobs.
How it works
Use it like a paper towel. Just don’t toss it.
No new routine. Wowables hang where your paper towels already do.
- Tear and wipePull a sheet off the roll and clean up the mess.
- Rinse and air dryWring it out and let it dry between uses. It dries fast, which helps keep odors away.
- Deep clean when neededRun it through the dishwasher or a cold machine wash. Skip the dryer.
- Compost when it’s doneAfter weeks of use, each sheet can go in the compost instead of a landfill.
Care & drying
Keep every sheet going for weeks.
A few small habits make the difference between a sheet that lasts a day and one that lasts a month. Here’s what works best.
Stiff when dry? That’s normal.
Wowables are made from plant-based cellulose, which firms up as it dries. Run a dry sheet under the tap for a second and it turns soft and flexible again. Start every job with a damp sheet for the best absorbency.
After each use
Rinse and wring
Rinse under warm water with a drop of dish soap if it’s greasy, then squeeze out as much water as you can.
Drying
Dry it flat or draped
Lay it flat, or drape it over the faucet, a dish rack or the top of the roll. Most sheets dry within a few hours. Bunched-up sheets dry crinkled and stiff.
Tip: Use the clip that comes with your roll to hang a sheet up to dry.
Never
Skip the dryer
Heat shrinks the sheet and leaves it rough. After the dishwasher or a cold machine wash, always air dry.
Storing
Fold and stack
Fold clean sheets in half while they’re still slightly damp and keep them in a stack or basket. They stay flat and ready to grab.
Tearing a fresh sheet cleanly
- Hold the roll steady with one hand, or keep it on a holder with a stop.
- Pull the sheet down and slightly sideways, slowly, starting at one corner of the perforation.
- For a perfectly straight edge, snip along the perforation with scissors. It takes two seconds.
Tips from Wowables fans
- Give each room its own color, so kitchen and bath sheets never mix.
- Keep a small bin by the trash for used sheets and wash them with your towels.
- Wipe cast iron with oil, lint-free.
- Line produce drawers to soak up extra moisture.
Same roll format. Very different ending.
| Wowables | Loose Swedish cloths | Paper towels | |
|---|---|---|---|
| Format | Perforated roll that fits your holder | Loose sheets kept in a drawer | Roll |
| Reusable | Yes, for weeks per sheet | Yes, for weeks per sheet | No, single use |
| Compostable | Yes, third-party verified | Varies by brand | No |
| Cost over time | Lower. One roll replaces many | Similar to Wowables | Highest, bought again and again |
| Landfill waste | Lowest | Lowest | Highest |
Tested and trusted
Clean ingredients, verified by someone other than us.
Made from 70% wood pulp and 30% unbleached, non-GMO cotton, with no synthetic fibers, and printed with natural pigment inks.
Oeko-Tex® Standard 100Tested free of harmful chemicals
Food-contact safeThird-party verified
Biodegradable & compostableThird-party verified
Amazon’s pickBest Overall Reusable Paper Towels. Also featured on QVC.
As seen inThe Charlotte ObserverProduct PicksThe Homemade Experiment
Big sheets, real numbers
More cloth per sheet. Fewer sheets per year.
Each Wowables sheet is 86% larger than a standard Swedish dish cloth, so one sheet covers more counter and soaks up more spill.
- Sheet size
- 10.625" × 9.75"
- Material
- 70% wood pulp, 30% unbleached cotton
- Rolls
- 12-count, 30-count, 2-sheet sample
- Care
- Dishwasher or cold wash, air dry
Questions
Good to know.
What is a Swedish dish cloth?
A reusable, compostable cleaning cloth made from wood pulp and cotton. It replaces paper towels and sponges. Most come as loose sheets; Wowables come perforated on a roll.
How long does one sheet last?
Several weeks of regular household use, depending on how often you use it. Rinse it between uses and let it air dry.
Can it go in the dishwasher or washing machine?
Yes, both. Use a cold machine cycle and air dry only. Don’t put it in the dryer.
Will it fit my paper towel holder?
Yes. A Wowables roll fits a standard paper towel holder, so there’s nothing new to buy or set up.
How is it different from a regular dish rag?
A rag needs washing after every use or it stays damp and starts to smell. Wowables rinse clean and dry quickly between uses, so you aren’t doing laundry every day.
Why is my sheet stiff after it dries?
That’s how plant-based cellulose works. It firms up when dry and softens the moment it gets wet. Dampen a sheet before you use it and it’s soft, flexible and at its most absorbent.
Can I put Wowables in the dryer?
No. The heat shrinks the sheet and leaves it rough. Always air dry, flat or draped, after rinsing, the dishwasher or a cold machine wash.
Is it really compostable?
Yes. Wowables are third-party verified biodegradable and compostable. Many “eco” alternatives use bamboo or synthetic blends that don’t break down the same way.
Ready to roll?
Swap your next roll of paper towels.
Pick a roll size and a look you like. Every order is covered by our 60-day money-back guarantee.
Find your color
Every roll, every look.
Eight solids, three prints and mix-and-match value packs. Pick one per room, or one per mood.
Wowables® by Lola Products. Oeko-Tex® is a registered trademark of OEKO-TEX Service GmbH.
