Most Swedish dish cloths are sold as loose individual sheets. Wowables comes perforated on a roll instead, just like paper towels, so it's easier to store and dispense one sheet at a time.
Feature | Wowables (roll) | Loose-sheet Swedish dish cloths | Regular paper towels | Recycled paper towels
Format | Perforated roll, fits existing paper towel holder | Loose individual sheets, stored separately | Roll | Roll
Reusable | Yes , reused for weeks per sheet | Yes , reused for weeks per sheet | No , single use | No , single use
Compostable | Yes, third-party verified | Varies by brand | No | No
Cost over time (EST.) | Lower , one roll replaces many rolls of paper towels | Comparable to Wowables | Highest , repurchased continuously | Comparable to, or slightly higher than, regular paper towels
Landfill waste (EST.) | Lowest , each sheet reused for weeks, then composted | Lowest , each sheet reused for weeks, then composted | Highest , discarded after every single use | Highest , still discarded after every single use, same as regular